Personalize every email you send to include subscriber data such as their name, the last product they purchased or any other data you store.
- [firstname,fallback=your content here]
 - Outputs the recipients' first name, if available
 - [lastname,fallback=your content here]
 - Outputs the recipients' last name, if available
 - [fullname,fallback=your content here]
 - Outputs the recipients' full name, if available
 - [email]
 - Outputs the recipients' email address
 - [customFieldName,fallback=your content here]
 - Custom fields