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Email marketing is a form of digital marketing that uses email to deliver marketing messages to a list of subscribers. Many marketers have found that email marketing generates the highest return on investment, returning $38 for every $1 spent. By delivering well-designed, relevant, personalized messages to subscribers at the right time, marketers have found that this medium is extremely effective for producing results.
An email marketing campaign typically aims to communicate an organization-related message with a core objective in mind (like sales, information-sharing, driving donations, etc.)
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