Role Models develops young minds beyond the scholastic setting with the help of email marketing.
Together with Campaign Monitor, Role Models brings out the true potential of every child.
Together with Campaign Monitor, Role Models brings out the true potential of every child.
UK-based organization, Role Models, strives to educate children beyond society’s solely-academic standard. Founded in 2014, Role Models is rooted in the belief that life skills and character development are vital to the well-being and potential of every child.
Role Models offers life skills courses that aren’t typically included in a traditional school curriculum, and further promotes the happiness, academic success, and overall achievement of each child who enters their program.
Through sharing helpful and free information to parents who are looking to expand their child’s education, Role Models uses the power of email marketing to build a trusted, generous, and credible brand.
Campaign Monitor allows Role Models to create a platform where they can share their story, provide additional resources for parents, and continue to reiterate what they stand for as an organization. And in doing so, the team builds strong brand awareness and lasting relationships, which ultimately leads to a sweet result: conversions and revenue.
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With COVID-19 health regulations and social distancing in place, the team was forced to quickly shift their strategy. In short, in just 2.5 months, Role Models ran 30X the number of courses than they did in all of 2019. The result? A 24% increase in bookings and a revolutionized strategy to build on.
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Using the analytics dashboard, the Role Models team can dig into specific insights, like one learning which revealed that their audience engages more with early morning sends.
The team can also look deeper into what regions of the world are engaging with their newsletter. And for a brand that is focused on establishing a global presence, these learnings prove crucial for their international strategy.
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