You’ve got a lot to say, news to share and messages to send. Your Gmail or Outlook account can no longer keep up with the emails you send to keep your audience in the loop and up to date. So what do you do next?

An email service provider (ESP), like Campaign Monitor, makes it quick and easy to send beautifully designed emails. But choosing the email service provider that’s right for you is no small feat. There are seemingly endless options, and the never-ending list of features can leave even an experienced email marketer feeling overwhelmed. 

But if you only need to send emails every once in a while, you don’t need the advanced features and expensive pricing plans many ESPs want to charge.

One great option for people who only schedule the occasional send is the Pay As You Go plan. Pay for the emails you send and nothing more.

Why Pay As You Go?

Our Pay As You Go plan is a cost-effective way to access the helpful features of an email service provider while only paying for what you need. You don’t want to pay for extensive automation tools you never intend to use, and you shouldn’t have to.

Even so, you’ll still have access to all of our pre-designed templates, saving you time and energy when it comes time for you to create your email. Whether you’re a solopreneur just starting out or president of your HOA, we have a template for that. Simply drag and drop the colors you want to use, text blocks, and images to quickly create an email that communicates your message well. You don’t need to be a graphic designer to create polished, professional emails. 

You also get access to our signup forms on the Pay As You Go plan. These ready-made forms only need a few tweaks to match your branding and they’re ready to go. From the signup forms to the emails themselves, you never have to touch code if you don’t want to. 

More features that make sending emails easier when you pay as you go:

• The drag-and-drop email builder and layout templates make it easy to design a professional-looking email.
• Sign-up forms help you build your subscriber list without needing to know how to code.
• Our 101 tutorial videos on our website teach you how to get the most out of our platform and get you up and running fast. 
• The credits you purchase never expire. Really.
• Our intuitive analytics dashboard shows how your audience engages with your email, allowing you to tie results directly to your email send. 
• If you’re an email expert or an agency, you can also upload and edit your own custom HTML email templates. While you never have to code if you don’t want to, the option is still available for anyone who wants more design flexibility.

All of these features are available at no additional cost when you join our Pay As You Go plan.

Pay As You Go vs Monthly plan

At some point, you’ll have to decide whether to choose a monthly plan or stick with the Pay As You Go option. We’ve created a simple flow chart to help you choose which is right for you.

Pay as you go. Grow as you send.

With access to our tools and onboarding resources that make email simple, you might soon realize you’re ready to invest a little more for a monthly plan. When you do, we’re ready for you. You can easily level up to a monthly plan with Campaign Monitor, meaning you won’t get stuck in a long-term contract. 

Similarly, if you’re in the middle of a send and realize you’re short on credits, you can easily buy more or upgrade without hassle. 

Whatever your email needs, Campaign Monitor has a plan that will work for you. Email marketing is a powerful tool and it doesn’t need to be so complicated that only professionals with years of experience can benefit from it. Whether you want to grow your list or simply send beautiful, simple emails, Campaign Monitor’s Pay As You Go plan can make your budget go further this holiday season.