How Australian Red Cross leverages email marketing to mobilise the power of humanity and encourage people to take humanitarian action to help others when they need it most.
Australian Red Cross, part of the world’s largest humanitarian network, works to ensure dignity, peace, safety, and wellbeing for all people.
To help support their work, they rely on Campaign Monitor to send timely emails to educate and empower hundreds of thousands of people to take action. That could be through inspiring them to donate, volunteer, and connect with others in their community, or by learning a new life-saving skill, like first aid.
Australian Red Cross supporters can use the Campaign Monitor preference center to select the areas of work that compel them most. This type of insight eliminates the guesswork, enabling the Australian Red Cross team to create smart segments and deliver personalised messages that inspire supporters.
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When disaster or crisis strikes, Australian Red Cross is ready to act. Campaign Monitor’s gallery of turnkey templates allows this humanitarian not-for-profit to quickly prepare branded messages in record time. Utilising this particular feature frees up time so their team can focus on the many other important communications needed in an emergency situation.
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