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The Email Minute 20: What You Need to Know About Referral Emails
Your customers don’t just provide revenue to your business: They also promote your business and suggest it to others. That’s why many companies have a referral program—to benefit those customers. And what better way to promote your program than through email?
In this episode of The Email Minute, Shane talks referral emails. Watch the video to learn how you can do them the right way, every time.
Loyal customers can be great advertisers. But how do you get fans to recommend your brand? The answer may be easier than you think.
Hi, I’m Shane Phair, Chief Marketing Officer here at Campaign Monitor, and this is The Email Minute.
Today we’ll talk about referral emails: a simple way to tell people about your referral program.
With a referral program, customers can earn rewards simply by referring friends.
Nervous about giving away rewards? Don’t be.
People are 4x more likely to buy when referred by a friend.
To get the word out about your referral program, send an informative email to your list.
Now, your audience may not know about your referral options, so use attention-grabbing subject lines, like “Invite friends, make money.”
Once a subscriber has opened your email, the deal needs to be good enough—and clear enough—to share.
Offer cash rewards, free products, and big discounts for your customer and their friends.
Customers may be likely to recommend your company, but 39% of people are even more likely to refer your brand when you offer incentives.
Remember to include a referral link in your email, then track how successful the email is.
You might even test two different referral emails to see which one works better.
Once you’ve done that, it’s time to watch your new customers roll in.
Have more referral email tips to add? Tweet at me @ShanePhair, or post a comment on our blog.
