2 minute read time
The Email Minute 09: 4 Emails You Must Automate
Time to update your emails programs to get even more revenue out of your automated messages. Shane shows four types of emails that will continue to bring in new income for the rest of the year.
Transcript: 4 Emails You Must Automate
The new year is coming up quickly, and with it comes a fresh look at next year’s marketing tactics. In this video, I’ll cover four automations that need to be part of your marketing mix this year.
I’m Shane Phair, Chief Marketing Officer at Campaign Monitor, and this is The Email Minute.
The first message is your welcome email. For most marketers watching this video, this is a no brainer. But this year, try challenging yourself: maybe think about adding a new welcome series based on the content your subscriber signed up for. Make it unique and make it valuable.
Second, automate birthday and holiday emails. Birthday emails not only have 179% higher click-throughs, but they generate 342% higher revenue than a promotional email. And holidays are another great excuse to send a promo code or unique offer. Set these up at the beginning of the year, and watch your transactions roll in automatically.
Your third automation to set up is a personalized product offer. T his can be triggered based on browsing history, purchase history, or even email activity. Use behavioral triggers to automate personalized offers, and you’ll see a huge bump in conversion.
Finally, automate emails with promotional reminders. 58% of consumers say they receive coupons via email, but how many of those actually redeem those coupons? Increase your conversions by setting up reminders to those who have opened the previous email, signaling to you that they’re interested in the offer.
Taking time to set up these automated emails at the start of the year can lead to huge dividends down the road, and once you’ve created them, it’ll free you up to improve your strategy elsewhere.
Have a question or topic you’d like addressed on The Email Minute?
Tweet at me @ShanePhair and we’ll try to answer in a future episode.
