A meta tag is an HTML tag that describes the content on a webpage. Meta tags can be viewed by selecting View/Source from the menu of a browser. Meta tags, such as the meta title and meta description play important roles in a website’s SEO plan because they contain keywords and phrases that describe a page’s content. Without it, web sites will not be properly indexed or showcased to users in search engines.
Straight to your inbox
Get the best email and digital marketing content delivered.
Join 250,000 in-the-know marketers and get the latest marketing tips, tactics, and news right in your inbox.
Subscribe