The sheer number of platforms available to digital marketers today can be intimidating, whether you’re an experienced pro or just beginning your career.
That’s why we’ve rounded up a list of marketing musts that should be on every digital marketer’s bucket list.
Check these accomplishments off your bucket list and you’ll be ready to take your digital marketing to the next level.
Content marketing:
Create a content curation strategy to keep your efforts on track and unified.
- Small businesses with blogs get 126% more lead growth than the small businesses who don’t have blogs. (Source: iMPACT)
Identify your most popular posts by engagement to discover what type of content your audience likes best.
Create an editorial calendar for all your future content.
- 61% of U.S. online consumers have made a purchase based on recommendations from a blog. (Source: Content Marketing Institute)
Email marketing:
Perform an A/B test using different subject lines.
- A/B testing can improve your conversions 25% of the time. (Source: Usability Geek)
Send an animated gif.
- GIPHY reports that about 2 million hours of GIFs are viewed daily on their website. (Source: GIPHY)
Incorporate dynamic content into your email design.
- 65% of marketers rated dynamic content as their most effective personalization tactic. (Source: Statista)
Design an email campaign for mobile.
- Emails that display incorrectly on mobile may be deleted within three seconds. (Source: Adestra)
Curate a newsletter your subscribers will love and share with their friends to expand your reach.
- 83% of B2B marketers use email newsletters for content marketing. (Source: Content Marketing Institute)
Influencer marketing:
Determine your ideal audience, the ideal customers you want to reach.
- While macro influencers (anyone with >10k followers) are enticing for brands, don’t forget to consider micro influencers (people with <10k followers). (Source: Social Media Today)
Identify potential affiliate partners who share your brand’s values and mission.
- An influencer doesn’t have to be a celebrity. They could also be an industry leader, a blogger, a YouTube personality or anyone with a committed following.
Establish programs to track the returns from each and every partner you work with.
- Only 33% of consumers trust advertisements, while 90% put their faith in peer recommendations. (Source: Nielsen)
Search engine marketing:
Analyze current Search Engine Results Pages for the keywords you use most often.
- 3.5 billion searches are made on Google daily, which equals 1.2 trillion searches per year worldwide. (Source: Smart Insights)
Sign up for the right tools to track and boost your success, like Google Ads or Wordtracker.
- Google holds an average of 74.54% of the market share, but “Others” like Yahoo and Bing still average between 5-10% market share. (Source: Net Market Share)
Optimize landing pages and calls-to-action to increase conversions from your paid search ads.
- 79% of all keywords and 47% of keywords in positions 1-20 rank differently in search on mobile and desktop SERPs. (Source: BrightEdge)
Research longtail keywords to boost your pay-per-click results.
SMS marketing:
Link to a dedicated landing page using a URL shortener.
- 57% of online traffic comes from smartphones and tablets. (Source: BrightEdge)
Use power words to communicate value while maintaining clear and concise language.
Send your audience an exclusive offer as a reward for providing their phone number.
- In 2018, 52.2% of all worldwide online traffic was generated through mobile phones, up from 50.3% in the previous year. (Source: Statista)
Social media marketing:
Share user-generated content to increase brand loyalty and engage personally with your followers.
- 72% of Instagram users have purchased a product they saw on the app. (Source: Brandwatch)
Create a community by making your own hashtag and respond to people’s posts and comments when they use it.
- The jewelry brand Dannijo increased their bib sales 20% once they created the hashtag #putabibonit. (Source: Business Insider)
Incorporate video on the platform that makes the most sense for your audience.
- 85% of Gen Zers use YouTube and 32% say they use YouTube more than any other social media platform. (Source: Campaign Monitor)
Wrap up
Check these digital marketing tasks off your bucket list and you’ll rack up experience as well as revenue.