Rolling Stone Australia drums up readership with email marketing.
Rolling Stone Australia uses Campaign Monitor to package up their best content to drive traffic right to their door.
For nearly 50 years Rolling Stone has celebrated pop culture. Rolling Stone Australia’s weekly newsletter offers snippets from recent articles while encouraging subscribers to explore the whole story which is just one click away.
Rolling Stone Australia places complementary advertisements in the body of their email campaigns. The benefits are two-fold: subscribers learn about new tracks and tours, and Rolling Stone Australia gets more reach with advertisements.
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